MVP.COM

Case Highlights

• Liquidated sporting goods “e-tailer” formed by Wayne Gretzsky, John Elway and Michael Jordan
• Sold company’s intellectual property and majority of the inventory that was warehoused in several locations around the country

Case Narrative

DSI was the Assignee for this early “e-tailer” of sporting goods.  MVP.com was formed in 1999 by sports legends Wayne Gretzky, John Elway and Michael Jordan.  The company was intended to sell a wide variety of sports apparel and equipment and provide a forum for top athletes to provide advice to site visitors.  Although the company had venture capital backing and various strategic deals with CBS and others, it was unable to garner sufficient sales to cover the large overhead expense of the startup and it made an assignment of its assets to DSI.  The company’s intellectual property was sold via an Assignee’s sale, as was the majority of the inventory that was in warehouses in several locations around the country.