BERKELEY PREMIUM NUTRACEUTICALS, INC.

Case Highlights

• Developed and successfully executed a marketing plan to sell the business
• Negotiated the asset purchase agreement and maximized value to the estate

Case Narrative

Berkeley Premium Nutraceuticals, Inc. (“BPN”) was a manufacturer and marketer of natural supplements focusing on energy, sexual health, anti-aging and weight management.  BPN retained DSI to provide financial advisory services and market the business as a going concern after the company was found guilty of a number of counts of fraud relating to its marketing and consumer practices.  DSI developed a comprehensive marketing program to sell BPN and to corroborate an offer received from a management-friendly potential purchaser.  DSI developed budgets to allow the business to operate normally while the sale was approved under Section 363 of the Bankruptcy Code.  A transaction was completed successfully that provided for the continuation of employment for hundreds of employees.